Parea SMS — Acceptable Use Policy (DRAFT)
This AUP is part of the Terms of Service. It exists for one reason: carriers police messaging aggressively, and one bad sender can damage deliverability for every Parea customer. Violations may result in traffic suspension, campaign deregistration, pass-through of carrier fines, or account termination. Where feasible we suspend the offending traffic, not the whole account, and we always tell you exactly why.
1. Consent is mandatory
- Message only recipients who gave you the legally required consent for that message type, and keep the proof.
- No purchased, rented, harvested, or appended lists. No reactivating stale lists without fresh opt-in.
- One brand per opt-in: consent collected for one program may not be reused for another.
- Every marketing program must support STOP (and honor plain-language revocation) and HELP, and must identify your business in the message.
2. Prohibited content (carrier "SHAFT-C" and related)
The following may not be sent through Parea, regardless of consent, except where a carrier-approved campaign type explicitly permits it with required age-gating:
- Sex: adult content, sexually explicit material.
- Hate: hate speech, harassment, threats, incitement.
- Alcohol without compliant age-gating.
- Firearms: sale/promotion of firearms, ammunition, or accessories (federal/state rules and carrier bans apply even where locally legal).
- Tobacco, vaping, and related products without compliant age-gating.
- Cannabis, CBD, kratom, and related products — prohibited on US carrier networks regardless of state legality.
- Gambling/sweepstakes except carrier-approved programs; payday/high-risk lending; debt-relief, credit-repair; multi-level-marketing recruitment; cryptocurrency pump content.
- Illegal content of any kind; content violating third-party IP or privacy rights.
3. Prohibited practices
- Spam, bulk unsolicited messaging, or "cold outreach" texting.
- Phishing, smishing, impersonation (of brands, agencies, or people), spoofed identity, or misleading sender information.
- Filter evasion: snowshoeing across numbers, deliberate content mutation to defeat carrier filters, public URL shorteners on marketing sends [platform lints this], misleading opt-in descriptions to TCR.
- Messaging emergency services or attempting to use Parea numbers for 911.
- Scraping, probing, or disrupting the Services; reselling access without written agreement; using another workspace's numbers or campaigns.
- Automated (API/AI) traffic that circumvents opt-out suppression, quiet hours, or rate limits — the platform blocks this, and attempting it is itself a violation.
4. Group-messaging etiquette (enforced product-side, stated here for clarity)
- Add only participants with a shared, legitimate context (a job, order, delivery, or engagement they're party to).
- Group participants see each other's numbers — do not use groups where recipients have an expectation of privacy from one another (use broadcast instead; the product will offer it).
5. AI usage
- You may not configure AI features to send content prohibited by this AUP, to remove the automated-sender disclosure, or to impersonate a human when directly asked whether the recipient is talking to a bot.
6. Enforcement & reporting
We monitor aggregate signals (complaint rates, carrier feedback, opt-out spikes, filtering codes) — not your message content, except as needed to investigate a specific violation, fulfill legal process, or at your request for support. Report abuse: abuse@[domain]. We respond to carrier and TCR enforcement demands as required and pass through carrier-imposed fines attributable to your traffic.